Provogue Reimagines Luggage as a Fashion Category; Achieves Rs. 25 Crore ARR in Year One
May 26, 2026
Mumbai (Maharashtra) [India], May 26: Provogue, one of India's most-loved fashion brands, today announced that it has achieved an ARR of Rs. 25 crore in just 10 months of operations following its relaunch. The brand is now charting a path toward a Rs. 300+ crore three-year milestone as it scales a fashion-first travel category in India. Provogue has recorded 25,000+ gross orders in year one and built distribution across every major e-commerce and quick-commerce channel in the country.