Flipkart Minutes sees 16X y-o-y growth in H2, 53M visitors, 30+ city expansion; Gen Z-led; F&V makes up 45% of baskets
Dec 11, 2025
Bengaluru (Karnataka) [India], December 11: Flipkart's quick commerce offering, Flipkart Minutes, concluded 2025 with an unprecedented performance, fueled by growing customer loyalty, rampant geographic expansion, and deeper engagement across high-demand categories. The platform has recorded 16X growth in orders in H2 2025 and over 53 million unique visitors this year, with Gen Z leading the platform adoption, followed by the student cohort. This was further cemented by soaring customer loyalty, with more than 6 lakhs customers placing a repeat order within 7 days. Flipkart Minutes launched operations in more than 30 new cities this year, with a strong focus on tier 2 and 3 regions, reflecting Flipkart's vision of building a nationwide, neighbourhood-led fulfilment network that combines speed, access, and affordability.
