‘The Octopus Theory’ Redefines Corporate Communication’s Fragmented Approach: Pavan Kaushik, Communication Economist
Sep 03, 2026
New Delhi [India], September 3: Drawing on 35 years of advising organisations, leaders and institutions across diverse sectors and geographies, Communication Economist and corporate communication veteran Pavan Kaushik has introduced ‘The Octopus Theory of Communication’ — a framework designed to redefine the fragmented approach to Corporate Communication by connecting it more closely with business strategy, organisational intelligence and stakeholder experience.