From Stores to Stardom: Double Bull's Filmfare South Move Marks a New Fashion Chapter
Apr 28, 2026
Mumbai (Maharashtra) [India], April 28: The recent sponsorship of the Filmfare Awards South by Double Bull has sparked interest in the fashion and film industries. The interesting part is that Double Bull is not a legacy luxury label but a brand traditionally rooted in everyday menswear. One of the most followed award shows in South Indian cinema, Filmfare South, has always been a place where style gets noticed. This time, the presence of a menswear brand added a new angle. Viewers noticed how fashion brands are slowly becoming part of big cultural events instead of staying limited to stores and ads.