From Mehendi to Bachelor Nights: The New Celebration Economy Around Weddings
Apr 22, 2026
New Delhi [India], April 22: The Indian wedding industry is experiencing a paradigm shift that can be attributed to the rapidly expanding celebration economy, with experiences, personalisation, and visual storytelling taking centre stage. Weddings are no longer limited to one day but now take place over various events, including Mehendi, sangeet, cocktail evenings, and bachelor or bachelorette parties. All these have turned into special occasions, which spur the necessity to consume customized services and personalized products.