India's New Diamond Rule: Only a Natural Diamond Can Be Called a Diamond
Jan 19, 2026
Mumbai (Maharashtra) [India], January 19: The Indian gem and jewellery industry has long faced challenges due to the use of multiple, inconsistent, and often confusing terms to describe diamonds and their alternatives--particularly across digital and e-commerce platforms. In the absence of a single, formal standard, consumers have often been left uncertain about what they are buying. The Bureau of Indian Standards introduces a clear terminology framework to protect consumers and bring transparency to every diamond purchase across India.