Don't Blame Employees for Social Media Disengagement--It's a Management Vision Failure: Pavan Kaushik
Feb 10, 2026
New Delhi [India], February 10: In an era where social media plays a decisive role in shaping corporate reputation, many organisations continue to struggle with a persistent challenge: employees remain largely disengaged from participating in their company's digital narrative. While this is often attributed to fear of making mistakes or lack of social media skills, experts suggest the root cause lies deeper--employees are not sufficiently involved in the company's vision.
