Zivame Launches First Franchise Store in Madurai & Announces Pan-India Expansion
Jun 14, 2025
New Delhi [India], June 14: India's intimatewear market is undergoing a dynamic transformation, driven by rising expectations around quality, inclusivity, and convenience. At the forefront of this shift is Zivame -- the country's leading D2C intimatewear brand -- reshaping how women discover, engage with, and purchase intimatewear. Through a seamless blend of digital innovation and an expanding retail footprint, Zivame is setting new standards in how intimatewear is experienced across the country.