Pitambari Sets a New Benchmark in Natural Fragrance; Riteish Deshmukh Becomes Brand Ambassador!
Aug 04, 2026
Mumbai (Maharashtra) [India], August 4: Faith has always been at the heart of Indian homes, with everyday pooja serving as a cherished ritual that brings families together in hope, gratitude and devotion. Honouring this enduring tradition, Pitambari, one of India's most trusted household brands, has launched Pitambari Devbhakti Agarbatti and appointed Bollywood Actor, Director and Producer Riteish Deshmukh as the Brand Ambassador for the new range. The launch is supported by a nationwide integrated campaign that celebrates the spirit of everyday devotion and reinforces Pitambari's commitment to making every prayer more meaningful through purity, quality and authentic fragrances.
