IIM Lucknow Alumnus Launches Happy Jhappi, India's First Ritual Gifting Brand
Mar 30, 2026
Lucknow/Noida (Uttar Pradesh) [India], March 30: Happy Jhappi, a direct-to-consumer brand headquartered in Noida, has launched as India's first ritual gifting company - introducing a product category the brand defines as gifting designed to sustain relationships through shared daily practice, rather than mark occasions through a one-time gesture.